The honest short answer on Jet Reports pricing is that nobody can quote you from a web page, including us. Jet Reports is sold by insightsoftware through partners on a quoted, per-organisation basis, so the number depends on what you buy, how many people touch it and how you are deployed. What we can do is show you exactly how that number is built, so the quote you receive stops being a single figure you either accept or don't.
The more useful finding, from sitting on both sides of these purchases: the licence is usually the smallest of the three costs in year one, and it is the one everybody spends their negotiating energy on.
Why there is no published price
Reporting add-ins for Dynamics are sold the way most B2B software of this size is sold: a quote per customer, shaped by module mix, user counts, deployment and term. Published pricing would also cut across the partner channel that does the implementation. So a listed price would be misleading even if it existed.
That is not a reason to accept an opaque number. It is a reason to insist the quote is itemised - which is entirely reasonable to ask for, and tells you a great deal about who you are dealing with.
The four things that actually move the number
1. Which product you are buying
Jet Reports (the Excel add-in that reads Business Central directly) and Jet Analytics (the data warehouse and cube layer underneath it) are different purchases at different scales. Plenty of teams are quoted for the warehouse when the add-in alone would have solved the problem in front of them - and the reverse, where a company with six legal entities and three source systems is sold the add-in and hits a wall six months later.
2. How many people, and what they do
The people who build reports and the people who only read them are not the same cost. Before you count heads, count report authors. In most finance teams we work with, it is one or two people - and everyone else opens a refreshed workbook. Make sure the quote reflects that split rather than your whole finance headcount.
3. How you are deployed
Business Central online, Business Central on-premises and legacy NAV on SQL are different technical shapes, and the connection method differs accordingly. That affects setup effort more than licence cost - but it is a real cost, and it belongs in the comparison.
4. Term, uplift and support tier
An annual subscription with an uncapped renewal uplift is a different purchase to one with a capped uplift, even at the same year-one figure. Ask what happens in year three.
The costs that do not appear on the quote
This is where reporting projects overrun. None of the following are hidden in a sinister sense - they are simply someone else's line item, usually yours.
| Cost | Who bears it | When it lands | Commonly forgotten? |
|---|---|---|---|
| Licence / subscription | Vendor or partner | Year one, then annually | No |
| Data source and connection setup | Partner or your IT | Implementation | Sometimes |
| Building the reports you actually wanted | Partner or you | Implementation | Very often |
| Cleaning the chart of accounts / dimensions | You | Before it works properly | Almost always |
| Training the report authors | Partner or you | Go-live | Often |
| Ownership when the report author leaves | You | Year two or three | Always |
| Re-testing after a BC upgrade | You | Each major upgrade | Often |
A cost checklist you can fill in
Take this into the conversation and fill in the middle column. Any line you cannot complete is a question for the vendor, not an assumption to make.
| Line | Your number | Notes to get right |
|---|---|---|
| Report authors (build reports) | ____ | Usually far fewer than you think |
| Report consumers (open and refresh) | ____ | Check how these are licensed |
| Jet Analytics needed? | Yes / No | Multi-company or multi-source pushes this to yes |
| Implementation days quoted | ____ | Ask what is excluded |
| Reports to be built by the partner | ____ | Name them; do not buy 'a report pack' |
| Reports you will build yourselves | ____ | Drives training, not licence |
| Internal days for spec and testing | ____ | The line nobody budgets |
| Year-two renewal and uplift cap | ____ | Get it in writing |
How to get a quote you can compare
Four questions turn a headline figure into something you can hold up against an alternative:
- Split licence from services. One combined number cannot be compared with anything.
- Define a user. Named or concurrent? Does a person who only opens a finished workbook consume one?
- Cap the renewal. What is the maximum uplift at year two and three?
- Upgrades. When Business Central updates, what breaks, who fixes it, and is that chargeable?
If a supplier will not answer those in writing, the price is not your biggest problem.
So is it worth it?
The way to sanity-check any reporting spend is to price the thing it replaces. Add up the hours your finance team currently spends assembling the month-end pack by hand, multiply by a loaded hourly cost, and multiply by twelve. Compare that to the all-in first-year figure, not the licence.
For a team losing three or four days a month to copy-paste, the maths usually works comfortably. For a team losing an afternoon, it often does not - and the honest recommendation is to fix what you have. That answer costs us a sale reasonably often.
If you want a second opinion on a quote you have already been given, we will read it with you. We do not resell your licences, so we have no reason to talk you into them.
Frequently asked
Is there a free version or trial of Jet Reports?
Is Jet Reports licensed per user or per server?
Does Jet Analytics cost more than Jet Reports?
Do we pay again when Business Central upgrades?
We are independent - we will tell you if your existing reporting can be fixed instead.
Book a free reporting review